2019 Sessions

2019 Sessions

Get a taste for the Festival of Marketing 

We had some fantastic sessions at the Festival of Marketing 2019, with 250+ industry experts taking to the stage.

To give you a glimpse of what the Festival of Marketing is all about, we thought that we'd share some of our favourite recorded sessions. With over 13 hours of expert insights from more than 25 recorded sessions available below, we hope this gives you an idea of the high calibre of content available at the Festival.  

Plus, discover the exceptional speakers already confirmed for 2020. 


Day 1

  • Grace under pressure: A masterclass in public speaking

    10 Oct 2019 Realising Your Potential Stage - Lisa Wentz, Owner - San Francisco Voice Center
  • PANEL: What masculinity means today and how you can drive significant change

    10 Oct 2019 Realising Your Potential Stage - The Book of Man, Healthy For Men magazine (Holland & Barrett), ASA, University of Westminster, Henkel
  • PANEL: I ❤ … - Brand loyalty and customer rewards: tips and tricks

    10 Oct 2019 Personalisation Stage - Econsultancy, British Gas, Boots UK and ROI, Emirates Airline
  • Personalising with purpose in real-time: Ensuring your audience gets what they need every time

    10 Oct 2019 Personalisation Stage - Mark Smith, President - Kitewheel
  • Maximize customer experience - merging customer understanding with cross-channel orchestration

    10 Oct 2019 John Trowell, EMEA Sales Director - IBM in support of Acoustic
  • Creating a culture of volunteerism: A guide to giving back with Jon Snow & Jon Peppiatt

    10 Oct 2019 Realising Your Potential Stage - Media Trust, Channel 4 News, BBH
  • Lessons from Mondelez’s journey to lead the future of snacking

    10 Oct 2019 Tech Innovation Lab - Debora Koyama, CMO Europe - Mondelez International
  • PANEL: Living Life 2.0: How brands can help consumers squeeze the most out of life

    10 Oct 2019 Creative Brand Thinking Stage - Standard.co.uk, Sky, house51, Frame, University of London
  • Transforming an ever-evolving platform into a more considered brand storytelling channel

    10 Oct 2019 Social & Influencer Marketing Stage - The Fifth, Make Motherhood Diverse, Q83, TAG Heuer
  • PANEL: The key pillars of brand success: An in-depth look into the ‘Brand of the Year’ shortlist

    10 Oct 2019 Insight & Marketing Intelligence Stage - Marketing Week, YouGov, TSB, Guardian News and Media, TUI
  • PANEL: Myth busting Gen Z: Harnessing the attention of a global generation

    10 Oct 2019 Insight & Marketing Intelligence Stage - Student.com, Anglo Educational Services, StudentUniverse, Benefit Cosmetic, UNiDAYS
  • Your Mind Matters: Mapping the future of mental health and more for brands

    10 Oct 2019 Creative Brand Thinking Stage - Thomas Herman, Founder - Path
  • What’s a customer-led journey - and why should I give a $@*%?

    10 Oct 2019 Wil Lynch, VP, Solution Strategy and Value Consulting - Thunderhead


Day 2

  • PANEL: Addressing advertising’s ageism problem - are you offending your audience?

    11 Oct 2019 Realising Your Potential Stage - Gransnet, Lumen, Actually Mummy, Lloyds Banking Group
  • Visa and women’s football: Purpose, Commitment, Authenticity

    11 Oct 2019 Content Stage - Adrian Farina, SVP Marketing Europe - Visa
  • Grow like a badass unicorn: How to master your potential

    11 Oct 2019 Realising Your Potential Stage - Alice ter Haar, Senior Marketing Manager - Deliveroo
  • Uncover the secrets of experience marketing in driving happiness and profit for brands.

    11 Oct 2019 Creative Brand Thinking Stage - Luke D'Arcy, UK President - Momentum Worldwide
  • Inside Marketing Week’s Campaign of the Year: How Britvic transformed the Robinson’s brand

    11 Oct 2019 Effectiveness & Data Stage - Marketing Week, Britvic, Google, Saatchi & Saatchi
  • Put it to the people! Behind Dixons Carphone's digital transformation

    11 Oct 2019 Digital Transformation Stage - Saul Lopes, Head of CRM - Dixons Carphone
  • PANEL: KFC, KLM and TSB: Moving on and improving after a setback

    11 Oct 2019 Customer Experience Stage - Econsultancy, TSB, KFC UK & Ireland, KLM Royal Dutch Airlines
  • Safe and secure: Becoming the best advertiser your brand can be, with IAB UK

    11 Oct 2019 Digital Transformation Stage - IAB UK
  • Connecting through conversation: Why messaging matters to your business

    11 Oct 2019 Riccardo Scotti di Uccio, Platforms Marketing Lead, EMEA - Facebook
  • Breaking out of the London bubble: Why everyone loses when London is assumed the norm

    11 Oct 2019 Insight & Marketing Intelligence Stage - MRS Impact and Research Live, Reach PLC, Asda
  • Harnessing the power of photo: Behind the success of easyJet’s ‘Look&Book’

    11 Oct 2019 Tech Innovation Lab - Dan Young, Head of Digital Experience - easyJet
  • The art of code switching: Master the skill of using the right language in omnichannel marketing

    11 Oct 2019 Customer Experience Stage - Mike Weston, Managing Director - Agillic
  • DEBATE: As an industry obsessed with personalisation, are we all missing the point?

    11 Oct 2019 Customer Experience Stage - Xeim, Thunderhead, Arsenal, Forresster

Headline snippets

  • FoM19 - How can you achieve strategic effectiveness in 2020

    10 Oct 2019 Mark Ritson, Adjunct Professor of Marketing, Melbourne Business School
  • FoM19 - Rose McGowan at Festival of Marketing - Deeply personal yet universal

    10 Oct 2019 Rose McGowan, Activist, writer, director, entrepreneur and feminist whistle-blower #MeToo #RoseArmy Author of BRAVE
  • FoM19 - Social media’s role in positive messaging and empowerment

    11 Oct 2019 Davina McCall, TV Presenter, Stephen James, Co-Founder, All Call Signs & James Chandler, Chief Marketing Officer, IAB UK

Festival of Marketing

5 - 9 October 2020