FESTIVAL
OF MARKETING
THE BOTTOM LINE
23-25 MARCH

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The Festival of Marketing is a unique virtual experience where ambitious marketers can discover, learn, celebrate and shape the future together.

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Attend in March

Attend in March

FoM: The Bottom Line, will empower you to make better decisions for your business and guide you through the challenges ahead.

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Agenda At A Glance

Agenda At A Glance

Get a taster of some of the sessions taking place this March. The Bottom Line will be loaded with insight and learning.

VIEW THE AGENDA AT A GLANCE

Download the Delegate Pack

Download the Delegate Pack

Find out everything you need to know about FoM: The Bottom Line by downloading our Delegate Pack now.

DOWNLOAD THE DELEGATE PACK

Buy an Early Bird Pass

Buy an Early Bird Pass

Save 20% by getting your Early Bird Virtual Festival Pass and join us on 23-25 March for an unforgettable experience. 

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Group discount

Group discount

Experience Festival's learning with your colleagues and benefit from a group discount!

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What's happening in 2021?

Following the success of October’s digital Festival of Marketing, we’re proud to present a series of three Festivals taking place in 2021, beginning with The Bottom Line on 23-25 March.

This virtual event will help you determine what you focus your time and money on and how to measure the success of the decisions you make. Expect provocative, practical and punchy sessions that will help you make more effective decisions, maximise opportunities and more accurately measure success.

Download the Delegate Pack for everything you need to know in one place, then get your Virtual Pass today to claim Early Bird pricing saving you 20%.

DOWNLOAD THE DELEGATE PACK   BUY A PASS

What can you expect from The Bottom Line in March?

Day 1:​ 

Planning for success

The effective deployment of marketing budgets starts with a clear sense of what you are trying to do, where you want to play, and what success would look like. Discover how to start the planning process.

Day 2: 

Making decisions

Once you have worked out what you’re trying to achieve, you need the tools to support and inform execution. Discover how to drive the decision-making process.

Day 3:​ 

Measuring success

How to determine what good looks like and what to measure are key considerations when communicating the impact of investment to internal stakeholders and delivering return for company and customers. Discover what to measure and how.

Speakers confirmed so far include...

There are plenty more to be announced soon!

Explore the sessions where our speakers will be providing fresh thinking and actionable insights.

AGENDA AT A GLANCE

How will the event be delivered?

Success stories

Brands will walk you through context, process & outcome.

How to ….

Shorter sessions that are evidenced-based, practical workshops.

Myth busting

Experts will offer an alternative view of best practice.

More with less

Brands will share how they have extracted more value from less spend. 
  • "A fantastic festival and best in class for quality and quantity of content, speakers, topics, delivery and discussion. A must for all marketers!"
    Customer Marketing Manager
    8x8 UK
  • "As a first time visitor to the Festival of Marketing, I've realised just how much valuable information, opportunity and learning I've been missing out on by not attending in previous years."
    Global Head of Brand & Marketing
    DesAcc EMEA Ltd
  • "Great content, lots of new trends presented and excellent knowledge shared from industry experts. Looking forward to next year's edition! "
    Marketing
    Jisc
  • "The Festival was excellent. From the speakers to the session topics, the user experience and the delivery, FOM nailed it this year. A true testament to what can be achieved in the face of adversity when a few brilliant minds pull together."
    Head of Marketing
    Contra Agency
  • "I feel that the content, speakers and sessions were really relevant to what the current marketer is facing in its own realities. I really appreciate the diversity of topics and also covering both B2C and B2B - which is often not so easy to find!"
    Marketing Director
    AkzoNobel

Festival of Marketing

The Bottom Line

23-25 March 2021

BUY A PASS