Wayin, a Cheetah Digital Company, has partnered with the world’s top brands, media owners and agencies to create authentic, interactive campaign experiences that engage and activate consumers across all digital channels.
The Wayin Zero-Party Data Platform combines the power of creativity with the efficiency of zero- party data collection. Capturing consumer motivations, insights, preferences and intentions a speed and scale.
Wayin has helped brands collect more than 2 billion zero-party data records from interactive experiences that have received over 3.3 billion campaign views. Giving Wayin an average conversion rate of 61% for experiences that give marketers the tools to collect zero-party data at scale.
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