2021 Sponsors & Partners


  • | 2021 June

Smiley was created in 1972 by French journalist Franklin Loufrani, who launched a happiness promotion in the France Soir newspaper, using the Smiley icon to highlight good news stories.

For nearly 50 years, The Smiley has shaped the way we share happiness and express ourselves through iconic products found worldwide. Smiley is an evergreen lifestyle brand that has through the years become the figurehead for a generation of new optimists, influencing musical generations, social movements, popular culture and the 
pursuit of positivity through creativity.

Almost five decades later, Smiley has become more than just an icon, a brand and a lifestyle: it is now a spirit and a philosophy, reminding people just how powerful a smile can be.

Today The Smiley Company is one of the world's top 100 licensors, with over 420 licensee and retail partners globally to bring products to life across 14 categories. The Smiley Company holds trademarks registered in over 100 countries.


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