BCMA is a non-profit global organisation representing the branded content and influencer marketing industry. The BCMA sets industry standards for best practice, celebrates success, measures effectiveness and connects the whole branded content ecosystem.
- Established in 2003
- The leading global member association; promoting the value of branded content and influencer marketing
- Leading the debate on;
- What makes great branded content?
- How can brands, producers, agencies, platforms, media owners, publishers and influencers engage audiences for maximum benefit and payback?
- Assisting members to attract new revenue opportunities
- Investors in ground-breaking research
- Development of industry tools
- Enabling connection with the leading experts in the branded content and influencer marketing industries
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