Vasileios Kourakis

Vasileios Kourakis

Global Director Marketing ROI Consumer Products Division, L'Oreal
United Kingdom
Vasileios is Global Director for Marketing ROI for L'OREAL's Consumer Product Division since September 2017, based in their head office in Paris, France. He has designed a global ROI measurement programme for key markets and categories, utilising a complementary toolkit to answer both strategic and operational questions for the Division and countries. Prior to the global role, Vasileios has been running Marketing Effectiveness for L'OREAL UK for the 4 years. He has also worked for Mediacom, Millward Brown Optimor and Ninah Consulting (Zenith Optimedia). Vasileios has been a judge at Effie UK, Global Effie, Euro Effie, and IPA Effectiveness awards.He has also co authored a number of winning papers for IPA. He is also a member of the Facebook Global Measurement council since 2018. He has obtained his postgraduate qualifications from Oxford University and University of London, and he has finished his undergraduate degree in University of Crete. He has also been a scholar at The Marketing academy UK training, graduating in 2017.

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