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Tete Soto

Tete Soto

Transformation Director, O2

Teté is a marketing, digital and customer experience leader passionate about driving strategic change and results in fast-paced environments. She has recently taken the role of Transformation Director at O2.  This follows a successful stint leading the Consumer and SMB businesses at O2, overseeing the largest P&Ls over 15 consecutive quarters of growth for the Business. Teté and her team were also responsible for innovations such as Custom Plans, a revolutionary way of paying for mobile contracts that allows the customer to be in control. She has driven digital and multichannel transformations in several businesses with the aim to deliver disproportionate growth. She is passionate about nurturing and enabling talent and building high-performing teams, which she believes to be the key driver of the success. Previous experience includes 6 years in strategy consulting in multiple geographies and sectors, most recently for Bain and Company. Teté holds an MBA from INSEAD.

Festival of Marketing