Tash Whitmey

Tash Whitmey

Loyalty Director, Tesco
Tash Whitmey is the Group Loyalty, Membership and CRM Director for Tesco. As part of her remit she owns the world-leading Clubcard loyalty programme. Tash joined Tesco in February 2018 from CRM and data agency Havas Helia where she was their CEO. The agency’s founding client was Tesco, with the design of Clubcard in 1995. While at Helia Havas, Tash was responsible for the Tesco account as well as leading key accounts including Unilever, Diageo, Pets at Home, adidas and easyJet.

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