Sunny is a marketing executive with over 15 years leading teams in some of the biggest brands in the world. He started his marketing career within the Mars Food customer marketing team working with major retailers on food brands including the Uncle Ben’s and Dolmio portfolios. He then went on to lead the shopper marketing portfolio for beers including Stella Artois, Budweiser and Corona across both On and Off Trade for drinks giant, AB Inbev. He joined Sky four years ago, initially leading the rebrand of Sky Sports and overseeing the marketing strategy for Sky Cinema, before taking over the running of the 130-strong below-the-line function across TV, Broadband, Mobile and Premiums. Sunny is currently the Marketing Director for Sky TV and has been instrumental in its reposition as the leading content and entertainment aggregator in the sector.