Sophie Maxwell

Sophie Maxwell

Pearlfisher Futures Director, Global, PearlFisher

With a degree in Fashion Marketing from Central St. Martins, Sophie combines a fashion industry background with over 20 years working in the branding industry to inform and inspire brands about the power of change, what it can mean for them and how to design themselves for the future.

Working across Pearlfisher's studios in London, New York, San Francisco and Copenhagen - with clients including Seedlip, Cadbury Dairy Milk, TRIBE, Blue Bottle Coffee and Cawston Press - Sophie leads the Futures team to bring together a picture of macro global insights. This approach to insight and innovation ensures their clients stay ahead of the curve and ready to lead the changes in their categories rather than follow them.

Festival of Marketing