Sam heads up creative at Coty’s consumer beauty division, across some of the world’s biggest beauty brands like Max Factor, Rimmel and Bourjois. Prior to that she spent years in the world of perfume and fragrance working with brands such as Hugo Boss, Stella McCartney, Lacoste, Puma and adidas. She is a firm believer in the power of creativity to transform business and drive brands forward, and has spent time on both the client and agency side of the table. The early years of her career were spent learning the art and science of marketing on big CPG business like Unilever, Kellogg’s, Kraft, Kimberly-Clark and Reckitt Benckiser.
Supporter of the Women on Boards movement, former Non-Exec Director of data intelligence company Clear Returns, and on the Advisory Board for Retail Week Live.