Currently leading the European expansion of Byte, a D2C Teeth Aligner Brand. Roger has a long and varied career in brand management. Before joining Byte he was an independent Brand & Experience advisor. Previously Roger spent 7 years at Intu Properties PLC as Customer Experience Director. Roger was the driver behind the intu brand and the companies shift to a customer centric culture. Before joining intu, Roger spent five years at the Regus Group Plc where he was Vice President of Global Marketing. His role with Regus covered the full mix of marketing disciplines across 100 countries; CRM, Digital, Field Marketing, PR & Comms, Brand development & management, Channel management and Customer insight & Research. Prior to Regus he worked for Marriott International leading and developing the UK customer engagement and experience programmes including the hotels chains’ own loyalty program: Marriott Rewards. Prior to Marriott, Roger spent eight years at Dixons Stores Group in a variety of roles covering Marketing, Operations and Sales.