Richard Shotton

Richard Shotton

Author, The Choice Factory & Founder, Astroten

Richard is the author of The Choice Factory, a best-selling book on how to apply findings from behavioural science to advertising. Richard started his career in media planning 20 years ago, working on accounts such as Coke, Lexus and comparethemarket.com, before founding Astroten, a consultancy specialising in applying behavioural science to business problems.He tweets about the latest social psychology findings from the handle @rshotton.


Festival of Marketing