Peter Cross

Peter Cross

Consumer expert, Retail Consultant, Change maker, Communicator and Speaker

Eight years in charge of the customer experience at John Lewis and ten more as Mary Portas’ business partner mean there are few who can match Peter's unique blend of consulting and practical experience and step so confidently into the future of retail and consumer trends, helping brands remain irresistible to their target consumers.

In his time at John Lewis, customers slept in shops, staff were sent to theatre school, the brand pivoted online, the organisation's service, values and purpose were reset, a Christmas campaign became the global benchmark and Waitrose played a front line role in feeding the nation.

During his time as a Consultant, charity shops were reinvented, a professional cosmetic line opened Institutes in multiple territories, a report for the Government predicted the future of the high street, one of the world's biggest shopping malls opened during a global recession and the greatest luxury brands redefined the meaning of physical retail.

Known for his charismatic, inspiring and straight-talking style, Peter now speaks, writes, trains and consults around the world, drawing on his experience with some of the world's most iconic brands and shares trusted techniques of deepening relationships with both consumers and employees through brand purpose, disruptive innovation, collaboration and authentic human connection.