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Oliver Pattenden

Oliver Pattenden

Human Experience Planning Lead, Karmarama

Dr Oliver Pattenden is Human Experience Planning Lead at Karmarama. For fifteen years, he’s advised multinationals, start-ups, charities and governments by uniting cultural analysis with strategic thinking. His first professional experience came from producing and promoting club nights in the North East, working with some of the biggest DJs in the world such as Roni Size, DJ Shadow and 2ManyDJs. After a stint working in the charity sector in West Africa, Oliver moved to Bartle Bogle Hegarty, working on Audi and Britvic and overseeing the agency’s youth engagement and diversity programmes.

Initially leaving to pursue a Master’s in anthropology, Oliver completed a PhD in social anthropology six years later at Rhodes University in South Africa, specialising in youth, humanitarianism and the ethics of marketing. Speaking at international conferences and institutions such as the British Museum and Oxford University, his research experience covers ethnography, photographic and mixed-methods. His first book, entitled Taking Care of the Future: Moral Education and British Humanitarianism in South Africa, is published by Palgrave McMillian.

Joining Karmarama in 2018 from the research agency Canvas8, where he was Head of Strategy, Oliver is responsible for using innovative research methods to infuse strategy and creative with powerful insights, cultural relevance and academic rigor.

Festival of Marketing