Michelle Spillane is the Marketing & Brand Director at Paddy Power Betfair. In her role, Spillane oversees all marketing and brand efforts in the UK and the bookmaker’s native Ireland. Spillane joined the company from Irish public-service broadcaster RTÉ, where she had served as director of global marketing for four years. Earlier in her career, Spillane spent time as chief marketing officer for the Irish division of Microsoft, as well as head of marketing for the Bank of Ireland. In addition, Spillane spent two-and-a-half years as marketing director for the ITV Worldwide arm of UK commercial broadcaster ITV.