Mark started his Marketing career in Mars Inc and for 10 years worked on a number of their global brands across sectors and geographies. Subsequently Mark worked at 118118 and then HSBC. He joined Direct Line Group in 2012 in the build up to an IPO process and in the past 6 years has overseen the transformation of DLG's brands and marketing approach, including the multi-award winning reinvigoration of the flagship Direct Line brand. Mark was in the 2017 Marketing Power 100 and the 2017 Marketing Week Vision 100 and was also the Financial Services Forum marketer of the year in 2015. In 2016 Mark founded the Sprintathon charity event in support of Stand Up To Cancer. The ambition is to Beat Cancer Faster by sprinting marathons in a mass sprint relay with 1:46:26 being the fastest time achieved to date.