Chief Marketing Officer, Natwest
Margaret joined NatWest Group in September 2020 as Group Chief Marketing Officer. Margaret has spent the majority of her marketing career in FMCG working on some iconic brands such as Lynx, Dove, Radox, Cadbury Dairy Milk and Birds Eye. At the end of 2014 she left FMCG to join the utilities sector as Director of Marketing at British Gas, one of the most recognised household brands in the UK. At the beginning of 2016 she moved into a global role to develop marketing capability across all the businesses as Group Chief Marketing Officer for Centrica, transforming the firm’s marketing capabilities across all regions. Some of her key achievements include launching Dove deodorant across Europe; delivering the first ever global Lynx campaign and winning a Cannes Gold Lion for Lynx “Getting Dressed” campaign. Margaret launched the first ever award winning “time to be selfish” brand campaign for Radox which turned around the performance of the brand. In September 2020, Margaret was announced as one of Marketing Week’s Top 100 Most Effective Marketers for her work at Centrica. Margaret lives in Surrey and has her own qualitative study group of 4 children and a Chihuahua called Alfie and a Great Dane called Vegas. In her spare time, she acts as a taxi service for the kids, gets taken out for a walk by the dogs, runs the odd half marathon and occasionally gets a chance to sleep.