Lucas Hulsebos

Lucas Hulsebos

CEO, DVJ Insights
Lucas Hulsebos is co-owner and CEO of DVJ Insights and has been conducting research for more than 20 years. Lucas started at GfK, has established an eye-tracking agency in the Netherlands and Germany, and was globally responsible for all the brand and communications research at MetrixLab. Lucas is active in the Brand Boardroom, is a lecturer at EURIB, and is a member of the advisory boards of SWOCC and the University of Groningen. In 2015, Lucas was selected by the MOA as researcher of the year, for the second time.
In addition to research, Lucas is a fan of CrossFit and running. We are specifically not saying much about CrossFit: Lucas will gladly tell you more about it himself.

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