Lou Bennett

Lou Bennett

Marketing Director, Benefit Cosmetics UK & Ireland

As the Marketing Director for Benefit Cosmetics UK & Ireland, Lou has responsibility for overseeing Brand, Product, Digital, Social, PR, Experiential, eCommerce and CRM for the UK’s No 1 Prestige Make-Up Brand. Benefit Cosmetics is famous for and has always led the way in terms of customer engagement and creating connections. Much focus now is being spent redefining the rules of engagement, and how immersive experiential opportunities, and authentic, feel-good ,empowering experiences should and could still exist in the new future ahead of us.

Festival of Marketing