Speakers

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Dr Laura de Molière

Dr Laura de Molière

Head of Behavioural Science, UK Government Communication Service, Cabinet Office

Dr Laura de Molière is founder and Head of Behavioural Science in the UK Government Communication Service in the Cabinet Office. Laura holds a PhD from UCL in decision-sciences and social cognition, and a BSc in Psychology from the same university. She has co-authored the recent "The principles of behaviour change communications" and "IN CASE" publications and successfully embeds behavioural science in campaigns and policy initiatives across the UK government and beyond. Laura also runs a behavioural science consultancy in Germany, advising development institutes and government departments on behaviour change projects across the world. She is an Honorary Senior Research Associate at UCL and has guest lectured at LSE, UCL, and Cambridge.

Sessions

Festival of Marketing