Kimberley Gardiner is the Vice President and Chief Marketing Officer (CMO) for Mitsubishi Motors North America, Inc. (MMNA). In this role, she is responsible for overseeing all marketing communications activities for MMNA in the United States, including brand strategy, digital, social and broadcast advertising, creative development and deployment, strategic short- and long-range planning, retail marketing, CRM, data analytics and integration of global marketing messages for the brand's critical U.S. market.
Gardiner brings proven experience leading successful and innovative marketing and communications initiatives across the automotive industry. She most recently served as Director of Marketing for Kia Motors America, where she led development of a new enterprise-wide brand strategy and vision that supported Kia’s overall product development strategy, internal communications, and dealer engagement.
Prior to this role, Gardiner served as Chief Marketing Officer and Vice President Operations at 5th Kind LLC, and held various roles for the Toyota, Lexus and Scion divisions of Toyota Motor Sales, USA. During this time, Gardiner oversaw the development, planning, and execution of innovative digital experiences, interactive marketing campaigns, and trade shows and events that supported new vehicle launches.
Gardiner holds a bachelor’s in communication from Mills College in Oakland, and an MBA in marketing from Indiana University. She enjoys traveling with her daughter, spending time with friends, interior design and discovering new restaurants.