Brands Director, Direct Line Group
Kerry has spent her career with Direct Line Group, where she has undertaken a variety of marketing roles. Kerry's latest role is Brands Director, where she is responsible for driving marketing output and performance across Direct Line Group's multi-brand portfolio, leading a diverse team of marketing professionals across a broad range of disciplines, including brand strategy, marketing communications and proposition development. Kerry is an ambitious marketing leader, who is passionate about making a difference to businesses and the people in them, to unlock their full potential. Kerry is a strong strategic thinker, which has driven breakthrough brand reinventions on Direct Line, Green Flag and Churchill. Kerry is a bold decision maker, who instils a culture of bravery in others, in pursuit of better customer and business outcomes. Underpinning this is a belief in developing brands over the long term based on powerful insights and creating a culture that encourages team members and agencies alike to agencies to bring their A game. Kerry is a member of WACL and is a lead in ISBAs Diversity & Inclusion Network. At DLG, leads work to drive diversity and inclusion in communications, and sponsors Wellbeing throughout Marketing. Kerry is married, and a mum of two young children.