Katie McAlister

Katie McAlister

Chief Marketing Officer, TUI
Katie was appointed as Chief Marketing Officer and Board member for TUI UK & Ireland in June 2018. Her role was extended to encompass a global remit in September 2020 with responsibility for brand strategy and digital for the entire TUI Group. In her position as CMO for TUI’s Northern Region, Katie is responsible for the core marketing disciplines including brand, advertising, digital CRM and E-commerce for TUI UK and Ireland, First Choice and Marella Cruises, as well as all sales channels. Katie started her career with TUI in 1998 in the Commercial area of TUI UK & Ireland with roles in trading, product and destination services. Katie graduated with a Modern Languages degree in French and Spanish from Manchester Metropolitan university before joining TUI.

Festival of Marketing