Director of Digital and Analytics, Kimberly Clark, APAC
Juliana Chu currently serves as the Director of Digital and Analytics for Kimberly Clark, Asia Pacific Region selling leading Kimberly Clark brands such as Huggies, Kotex, Scott, Kleenex and Depend across 13 countries. Juliana has over 15 years’ experience in finance, management consulting, strategy and marketing in the FMCG sector in Asia. In her current role at Kimberly Clark which she assumed in year 2015, she is responsible for leading the digital transformation agenda for the Asia Pacific region, including the rollout and optimization of core data-driven marketing and ecommerce initiatives such as programmatic media buying, CRM (customer relationship management) and analytics, driving Kimberly Clark to achieve strong positions amongst our industry peers in digital and ecommerce in the region. She was awarded in 2018 as “One of the 50 Asia Pacific Most Influential Digital Marketers” by “The Drums” – a leading industry association for professionals in marketing and media, as well as being featured on Campaign Asia ‘s Asia Pacific Power List – as one of the 50 most influential brand marketers in Asia Pacific. In 2020, she joined the advisory board of WFA – World Federation of Advertisers and will be a speaker for their forthcoming Asian Marketing Leaders Program.