Jenni Romaniuk

Jenni Romaniuk

Research Professor , Ehrenberg-Bass Institute

Jenni is a Research Professor and author of Building Distinctive Brand Assets and How Brands Grow Part 2.

Jenni’s research covers mental availability, category entry points, brand health tracking, advertising effectiveness, distinctive assets and how brands grow. She is the developer of the Distinctive Asset Grid and the key metrics of Fame and Uniqueness, which are used by companies around the world to assess the strength and strategic potential of their brand’s distinctive assets.

Jenni was the Executive Editor (International) of the Journal of Advertising Research (2014 – 2016), and now sits on the journal’s Senior Advisory Board and is on the Senior Advisory Board for the International Journal of Market Research. She has also published in journals such as Marketing Letters, the Journal of Business Research, Marketing Theory, and European Journal of Marketing.