James Wheatcroft

James Wheatcroft

VP Marketing and Brand for Northern Europe, Accor
James is Vice President Marketing and Brand for Northern Europe at Accor, the world-leading hospitality group, including the Fairmont, Raffles, Sofitel, Novotel, Mercure and Ibis brands, among many others. Highly results focused, he has over 15 years’ expertise in brand management, marketing, communications, digital transformation, user centric design and customer experience. James delivers ROI by building guest preference through innovation, data and insight.

Festival of Marketing