Jada Balster

Jada Balster

Vice President of Marketing, Workfront

As Vice President of Marketing for Workfront, Jada leads a world-class marketing organisation focused on demand generation, thought leadership, customer advocacy, and developing the Workfront brand in EMEA.
Jada is a respected marketing, leadership and work management thought-leader who has featured in The Telegraph, City AM, The Drum, Marketing Magazine, B2B Marketing, and Management Today. She is a regular speaker at industry events including Festival of Marketing, B2B Ignite, Marketing Week Live, SalesHacker, Saastock and Leap Europe. Described as a “Martech Hero” by The Drum and one of B2B Marketing’s “top women in tech”, Jada is also a judge for the annual B2B Marketing Awards and The Drum Creative Awards. 
Jada brings with her 15 years of marketing and leadership experience. Prior to Workfront, she led the EMEA Marketing teams at Epicor Software and most recently IHS Markit.

Festival of Marketing