Speakers

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Ivan Pollard

Ivan Pollard

Global CMO, General Mills

Ivan Pollard is Global Chief Marketing Officer for General Mills and is responsible for the marketing philosophies and practices of GMI that bring their powerful portfolio of brands to life in the modern world.  

He leads a team focused on advancing capabilities, community and creativity for the 1,000+ marketers working around the globe.

Pollard was most recently Senior Vice President, Strategic Marketing for Coca-Cola North America.  During his time at Coca-Cola, Pollard was responsible for developing strategies to more effectively deploy over $2 billion media spend around the world. In the North American Coca-Cola business, Pollard instituted new data driven approaches to connections planning, management of digital platforms, media, sponsorships, and content creation.

Prior to joining Coca-Cola, Pollard was a Global Partner in Naked Communications, the world’s largest connections planning company, and had leading roles in global agencies such as BMP [now DDB Needham], and Wieden+Kennedy.  Pollard was a founding partner of Unity that started the discipline of “Connections Planning”.

Originally from England, Pollard holds a Bachelor of Science degree in Physics from the University of Nottingham.

Ivan, his wife and three kinetically challenged kids live in White Bear Lake, Minnesota.

Festival of Marketing