Partner & Executive Creative Director, Mother London
Hermeti started his career at Mother in 2007 as an intern. Over the last 13 years, he has risen rapidly through the agency's creative ranks and in 2015, alongside his partner Ana Balarin, was appointed as Mother’s first ever Executive Creative Director in its 22 year history and then Partner in 2017. During his time at the agency, Hermeti has created culturally impactful work for all of the agency's major clients, including KFC, IKEA and Coca-Cola. Before being appointed ECD, Hermeti acted as a global creative director for Stella Artois. Under his watch, the brand produced populist and award-winning work, including for Stella Artois Cidre 'C'est Cidre' and Stella's sponsorship of Wimbledon. With Ana, Hermeti oversees all of Mother's creative output, including IKEA's much lauded 'The Wonderful Everyday' work. Hermeti and Ana are ranked amongst the top UK creative leaders according to Campaign magazine and Mother is the current Agency of the Year (or equivalent) for Campaign, Adage, Marketing Week, UK Effie, Creative Circle, Creativepool, The Drum and APG.