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Giles Rhys Jones

Giles Rhys Jones

CMO, What3Words
Giles is the CMO of a 100+ person tech startup trying to change the world for the better by addressing it all with just 3 words. Giles was the fifth employee at what was then a budding startup and created the vision, positioning, identity and go-to marketing strategy for the company. He built a team made up of creatives and strategists across accounts and production all while redesigning the service, app, site, identity of the company and working closely with customers to promote partnerships. By carefully blending tech for good and commercial messaging, he has taken what3words from a quirky idea to a globally recognized brand used by organizations (including Airbnb, Lonely Planet, Mercedes-Benz, Ford, Dominos, and more), individuals and governments in over 170 countries.

Festival of Marketing