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Edwina Dunn

Edwina Dunn

Creator / Founder , Tesco Clubcard / The Female Lead

Edwina Dunn is one of the most successful leaders in the data industry, with a career of delivering transformational business change.

Dunnhumby revolutionised the world of retail and consumer goods when they pioneered Tesco Clubcard and other global loyalty programmes.

Edwina is former Chair at Starcount where she helped forge a new era of consumer insight and technology, and the current Founder & Chair of The Female Lead, an educational foundation celebrating the achievements and diversity of women who shape our world; using data to understand the challenges women face, working with business and government to help create new models and policies for the workplace, all driven by a social platform with 6 million followers.

In 2019 Edwina received an OBE for her services to data and business in the UK She is Interim Chair at the CDEI (Centre for Data Ethics & Innovation) and a former Board member of the Geospatial Commission.

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