Dr Helen Edwards

Dr Helen Edwards

Partner Passionbrand, Marketing Week Columnist

Helen Edwards has an MBA from London Business School, is a PhD in marketing and straddles the business and academic worlds of marketing through teaching, writing and consultancy. She is an award-winning business columnist, an Adjunct Associate Professor of Marketing at LBS, and sits on the board of the UK Effies. Her latest book ‘Marginal to Mainstream: why tomorrow’s brand growth will come from the fringes – and to get there first’ is due to be published later in the year.


Festival of Marketing