Cheryl is part of the early founding team at Grab. Starting in Kuala Lumpur as a one-man marketing team, she has set up the marketing practise across Southeast Asia for Grab over the last six years. Today, she leads marketing in over 300 cities, covering all of Grab's business verticals including transport, food, payments and logistics. She oversees Grab’s marketing efforts across the region, leading a team of over 500 marketers across Southeast Asia.
In 6 years, Cheryl has built the Grab brand into a household name across Southeast Asia, and played a critical role in the company’s growth and progression from ride-hailing, into the region’s leading superapp. Under her leadership, the marketing team has led the development of demand shaping platforms which drives Grab’s growth using technology and automation. She also manages Grab’s social impact programme and published Grab’s first social impact report earlier this year.