Carl Carter

Carl Carter

Marketing Strategy & Effectiveness Director, IRI Worldwide

Having worked with over 100 of the world’s top brands and media owners in the last 14 years, Carl thrives on investigating, analyzing and providing insights and recommendations into consumer behaviour and purchase habits.  Carl has a passion for empowering brands through Customer Marketing through strategy, technology and cutting edge approaches. He has intimate knowledge of marketing and media including vast experience in Digital Solutions and regularly speaks at industry events on his experience and work.

Most recently his work has focussed on understanding the impact of media for many FMCG businesses including social advertising, search, video-on-demand, location advertising and programmatic. Much of this has been achieved through his commitment to the integration of data and the innovation of analytical methodologies.

Festival of Marketing