Director of Marketing EMEA, Selling Simplified
Anola Balthazar is the Director of Marketing EMEA at Selling Simplified, a global MarTech leader in B2B demand generation. Prior to her time at Selling Simplified, Anola served in public relations and B2B tech in Paris and Melbourne. As Marketing Manager for a growing Australian SaaS start up, Anola worked to build the marketing department from the ground up, helping to define their value proposition, rebrand, and drive growth. After more than three years in this role and through two rounds of investment funding, Anola then pivoted to the Aussie FinTech unicorn MYOB, where she implemented marketing automation programs through customer experience campaigns. A passionate marketer with more than six years of B2B experience, Anola holds a Master's Degree in Communications from RMIT University. She currently resides in London, where she leads EMEA expansion for Selling Simplified.