Andrew Tenzer

Andrew Tenzer

Director of Market Insight & Brand Strategy , Reach PLC

Andrew Tenzer is the Director of Market Insight and Brand Strategy at Reach - the largest commercial publisher in the UK. He is responsible for delivering insight and driving brand strategy across Reach's iconic titles. Andrew also leads the Brand Experience team, which is responsible for creating social first, youth focused content for the Mirror and The Daily Star. Andrew has worked at some of the most prestigious media brands, including Channel 4 and the BBC. He is the co-author of a number of industry acclaimed papers including The Empathy Delusion and The Aspiration Window. Andrew is obsessed with challenging industry perceptions of mainstream audiences.