Alison Hanrahan

Alison Hanrahan

Head of Marketing Performance and Enablement, HSBC
Alison Hanrahan is a B2B Marketing expert with 15 years of experience leading transformative marketing data and technology programs in the U.S., Europe and Asia. In her current role as Head of Marketing Performance and Enablement for HSBC, Alison is responsible for the technology, data maturity and performance measurement across all lines of business and geographies in Marketing at HSBC. As a data and technology leader, she is dedicated to creating a collaborative culture that enables individuals and teams to realise their full potential.

Festival of Marketing