Following a very rewarding career in consumer and luxury marketing, which included working with brands, such as Dolce & Gabbana Beauty, Selfridges and Molton Brown, Alicia is currently focused on supporting junior female marketers and creatives through her current role on the board of the OK Mentor organisation. In addition, she is also working on freelance consultancy projects to widen her marketing expertise. When she is not immersed in the wonderful world of marketing, Alicia is also a supporter of various charities, which she counts as one of her proudest achievements. Having raised money through numerous initiatives over the years, she was pleased to most recently work on a global project with United World Schools, and nailing the Ultra Challenge: a 100km walk in 24hours; finishing in the top 100 females. Alicia could not be herself without family, friends, daily exercise, travel, a dry vodka martini, a good laugh, and of course a good professional or personal challenge.