Strategy Director, Lucky Generals
Alice started as graduate Planner at DDB and after a glamourous two years of Fast-Fit tyres and cheap credit a career crisis ensued, and she joined the world of Fine Art. Although fun, she realised that selling ugly art to oligarchs wasn’t a sensible life choice so returned to ad land. Since then, she has worked on brands as diverse as, Boots, MoneySupermarket, Cancer Research UK, Vodafone, C&A, and Hugo Boss fragrances, but a particular highlight was developing the GREAT Britain Campaign which gave her a window into the inner workings of Downing Street. Alice joined Lucky Generals in 2017 and leads the strategy across Co-op’s businesses.