Adam Zavalis

Adam Zavalis

Marketing Director, Boots

Adam Zavalis is Director of Brand and Marketing Communications at Boots UK. At Boots, Adam is responsible for the Boots retail brand and the development of its marketing communications strategy. Since joining Boots in 2019, Adam has launched an internal creative studio (The B-Hive), launched Boots’ first mass personalisation campaign at Christmas and helped deliver Boots’ highest YouGov Brand metrics for a decade with its #PrescribeKindness campaign during the Covid-19 crisis.

Prior to Boots, Adam was the UK Marketing Director for Aldi where he was integral to the development of their marketing strategy. He developed award-winning campaigns including Like Brands, Swap & Save, and the Kevin the Carrot adventures at Christmas. In addition he helped to re-position the brand and formed a decade long partnership with Team GB to highlight Aldi’s British sourcing credentials and healthy affordable range. All of this helped to contribute to Aldi becoming the fifth biggest grocer in the UK with the marketing team winning ’Marketing Team of the Year’ award at the Marketing Week Awards 2016 and Masters of Marketing in 2017 & 2018 and Adam voted as one of marketing week’s top 10 marketers in retail in 2019.

Festival of Marketing