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Adam Sopher

Adam Sopher

Co-founder and Director, Joe & Seph’s
Adam Sopher is Co-founder and Director of Gourmet Popcorn brand Joe & Seph’s. Officially the best tasting popcorn around with over 40 Gold Great Taste Awards, Joe & Seph’s is revolutionising the UK popcorn market with its air popped corn in a range of innovative flavours, from Goats Cheese & Black Pepper to Gin & Tonic to Marmite. Now stocked in 3,000 customers in 19 countries, Joe & Seph’s is proud to work with customers including Waitrose, Selfridges, Ocado, British Airways, Cineworld Cinemas, Claridges Hotel and many more. Joe & Seph’s have been fortunate to win a number of awards including the Grocer Gold Award for Exporter of the Year in 2015, the FDF Exporter of the Year in 2016 the Grocer New Product Award and Sweets & Snacks Middle East Best New Product Award. After studying Economics at the University of Nottingham, Adam joined Deloitte as a Management Consultant working on business turnaround projects for companies including BT, Northcliffe Media, Johnston Press, and Adecco. After 2 years there Adam left and joined Dixons Retail to work on more business turnaround projects for the large electrical retailer before taking his first step to becoming an entrepreneur and setting up a pay-per-view digital film service for their KNOWHOW brand. Once launched Adam resigned to work alongside his family and focus full time on the Joe & Seph’s business. Adam’s biggest career highlight to date is securing Selfridges as their first stockist in October 2010. Since then Joe & Seph’s has grown significantly and now boasts over 2,500 stockists globally. 2016 saw them launch the first official Marmite popcorn in partnership with Unilever, with previous brand collaborations also including BrewDog and Laurent Perrier. They’ve won plaudits from experts in the food and drink industry including Michelin Star Chefs Marcus Eaves, Peter & Jonray Sanchez as well as 2013’s Great British Bake Off Winner, Frances Quinn. Their popcorn is used by the leading lights of the hospitality industry from Claridges to The Soho Hotel, as well as the Picturehouse Cinema group. Adam plans to continue growing the business alongside his parents, with an aim to have at least tripled in size over the next five years, secure major retailers across the globe and continue to push boundaries and create unique and delicious flavours.

Festival of Marketing