Stéphane Bérubé has close to 20 years of experience in the beauty industry. After obtaining a Business Administration degree from Université Laval in Quebec in 1996, he started his career in Toronto in an international consumer goods company.
In 2002, he joined L’Oréal Canada as a Marketing Director for the Maybelline New York brand, where he contributed to the success of the brand’s partnership with Star Académie, which earned the team the “Marketer of the Year” award in 2003. He then moved on to become Brand Director for L’Oréal Paris in 2005 and became General Manager two years later. Amongst his various achievements, he initiated the brand’s successful partnership with the Toronto International Film Festival (TIFF).
In 2013, Stéphane Bérubé was named General Manager of Media and Innovation for L’Oréal Canada. In this role, he oversaw L’Oréal Canada’s media investments and negotiations, as well as experimentations and large-scale corporate sponsorships. H was in charge of expanding e-commerce, remodelling the company’s consumer approach and strengthening its presence in the digital ecosystem.
In June 2017, Bérubé moved to L’Oréal UK&I to take the role of Chief Marketing Officer for Western Europe. This role involves driving innovation throughout the business including embedding technology, data and best-practice marketing. Stephane believes that the business should be “consumercentric” – he aims to create a rich, informed, personalised offering for each of our consumers based on their likes, dislikes, habits and previous interactions with us.