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Penny Wise

Penny Wise

Marketing Director, Industrial Business Group Marketing Center, 3M

Penny is the Director of Industrial Marketing at 3M where she leads a team of marketing and digital strategists tasked with modernizing how 3M engages B2B customers. Together, Penny and her team work across the organization to optimize marketing and digital capabilities to generate customer demand and equip marketers with the resources and tools they need to increase 3M’s relevance in a digital world.  When asked what excites her about her work, Penny said, “by taking a holistic customer-centric marketing approach, we are enabling the organization to improve demand generation, commercialization, audience marketing, segmentation, brand activations to achieve business results. This brings value to our customers, shareholders, and company.”
Penny joined 3M Canada as a marketer in 2000.  She went on to lead a variety of commercialization, business, brand, and corporate marketing programs and teams. Her business acumen and leadership earned her an appointment to executive director, Consumer and Office Business. 

In 2014, she became 3M’s global brand director and relocated to the US to assume this position. During her tenure, Penny led the team that repositioned the 3M brand and successfully launched the new tagline “3M Science. Applied to Life. ™”.  
Before joining 3M, Penny worked in the Hardware industry. Penny holds an MBA in Marketing from York University, Canada.

When she is not looking for opportunities to increase 3M’s relevance to customers, Penny channels her energy into running, pilates, and enjoying time with her family. Though she hails from Canada, Penny and her husband of 24 years now call Stillwater, MN home.

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Festival of Marketing

9 - 10 October 2019 

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