With 10 years experience in customer focused roles, from large corporate teams to early stage startups, Orinta has been leading the Customer Experience Team at tails.com since its launch in 2014.
Tails.com is on a mission to change the world of pet food for good by providing dogs across the country with food individually tailored to their unique nutritional needs. Part of Future Fifty, they have a long list of awards in their arsenal, including Silver for Team of the Year and Customer-Centric business at CXA. Customer Experience Team at tails.com is part of their unique product offering and at the very heart of the business.
Orinta has built the team from two people to an empowered part of the business of 35 customer-focused professionals coming from all walks of life. Their strengths lie in non-traditional ways of working with the rest of the business, fresh team structure and freedom to make things happen. Team help launching new features, own a strong feedback loop and are loved by their customers (reviews here). Orinta's set to offer a truly personalised service with a human touch and do it at scale.