The Masters of Marketing Awards 2018


Tobacco Dock

Image Fill

Powered By

Marketing Week



Ogilvy Public Relations for Ford, Unlearn

Performance Communications, L3 Creative Projects and Kingdom Creative for Nissan Europe, Nissan X-Trail 4Dog

Havas Media, The Telegraph and Innocean UK for Kia, Kia & The Telegraph at Euro 2016

Ve Interactive for Nissan, Nissan CARED4 Campaign

Mindshare UK, Hammerhead VR and Spark 44 for Jaguar UK, Feel Wimbledon with Andy Murray

Business - to - Business

Baxi Heating, The rebuilding of Baxi Works online loyalty scheme for gas installers

ITV Studios, Transforming ITV's brand reputation in one month

Momentum Worldwide and Weber Shandwick (PR Management) for GSMA, GSMA Innovation City - Mobile World Congress 2017

LinkedIn, B2B Dinner for Five

Mindshare and MAIDO UK for Dyson, Making Hand Drying Matter

Charities and Non-profit

Proximity London for RNLI, Communication Saves Lives

Frank for Lewis Pugh - Speedo Diplomacy for the Ross Sea

WCRS for Pride in London, #NoFilter

Engine for NHS Blood and Transplant, Missing Type International

Geometry Global for The Royal British Legion, Somme 100 Poppy Pin

Mindshare UK for Tommy's Charity, Breaking the silence on baby loss

BBH for St John Ambulance and Tesco, Making Baby CPR Unforgettable: How St John Ambulance lived in the nursery to save lives

Consumer Goods

AMVBBDO and Scope for Maltesers (Mars Chocolate), Look on the Light Side of Disability

BJL for Ronseal, #RonsealAdBreak

PHD, DDB Sydney, Google Australia and Wicked Pixels for Unilever Australia, Word on the Streets: Ice cream makes headlines with the worlds first fun-gorithm

Hill+Knowlton Strategies, UNICEF for Procter & Gamble, Pampers UNICEF 1 Pack = 1 Vaccine

WCRS for McCoy's, When Flavour Calls

Financial Services

SunLife, Welcome To Life After 50

Aviva Investors, Ptarmigan Media, Gravity Global and FTI: Cutting through uncertainty

Wesleyan, Educating teachers about retirement planning

Brand Culture, Petplan, Allianz and Now for Universal Pictures, The Secret Life of Pets & Petplan

M&C Saatchi Sport & Entertainment for BNY Mellon and Newton Investment Management #PullTogether for Cancer Research UK

VCCP for Nationwide Building Society, Voices Nationwide

Media, Gaming and Entertainment

AMD, A Technology Uprising for PC Gamers

4Creative and OMD UK for Channel 4, Rio 2016 Paralympics - We're the Superhumans

The Times and The Sunday Times, Know your Times

ITV & The National Lottery, I Am Team GB, The Nation's Biggest Sports Day

Trinity Mirror Solutions, Trinity Mirror's sales team transformation

Public Sector and Government

Sheffield Hallam University, The Sheffield Hallam Video Playbook

Istanbul Metropolitan Municipality, Be my eye and ear Istanbul

NCS Trust and Royal Mail MarketReach for NCS Trust, NCS Trust's Summer Cohort Recruitment Campaign

Lee Kuan Yew School of Public Policy, Leveraging Facebook to Drive Schools' Outcomes

MKTG and Social Metric for London & Partners, Healthy Lungs for Life

Retail and Ecommerce

Frank PR for MyVoucherCodes, #BudgetBuster

iCrossing for M&S, #myschoolyears

McCann for Aldi, Aldi's 5 Year Plan

PHD, AMV BBDO, Channel 4 for Sainsbury's, Getting Gogglebox Animated About Sainsbury's Christmas Food

POSSIBLE and IRIS for adidas Football, Breaking the Pattern with adidas GLITCH

Telecoms, Energy and Utilities

Northumbrian Water, Dwaine Pipe / Love your Drain Campaign

BT and AWIN, Driving Mobile Growth for BT - The tale of two launches

Zone, BOXT

BBH for Virgin Media, Exhilaration

Travel, Leisure and Transport

Genesis for Tourism NI, Say hello to more

Kew, Royal Botanic Gardens, The Hive Marketing Campaign

Visit Belfast, Find Your Belfast

Oban International for Big Bus Tours, Big Bus Tours: Expanding around the world in less than 365 days


Branded Experiences and Events

Sense for The Economist, The Economist Discomfort Future

ITV & The National Lottery, I Am Team GB, The Nation's Biggest Sports Day

English Heritage, 1066: Year of the Normans

PHD Hong Kong and Mirum for Ferrero Rocher, Ferrero Golden Couture


OneChocolate for PLAYMOBIL UK, PLAYMOBIL UK: Setting Engagement Targets Ablaze with London Fire Brigade

Man Bites Dog for Korn Ferry, The Future of Work is Human

Zone for Unilever, Persil Wild Explorers

WCRS for Duchenne UK, World's Strongest Boys

VCCP for Nationwide Building Society, Voices Nationwide

Data, CRM and Analytics

Indicia for Nissan, Nissan Qashqai - Anti Defection

Carat UK for, An Industry First: Real-time Creative Delivered Programmatically

PHD for Sainsbury's, Programmatic Tailoring - Driving fashion growth for Tu

Football Whispers - data and analytics

Indicia for, Very Autumn/Winter 2016

Email Marketing

Virgin Holidays BEST EVER Sale Results

Mapp Digital for Freesat, Mapp helps Freesat successfully challenge the UK market leader, by collecting powerful customer data to enable a subscriber boost

Sony Interactive Entertainment Europe and Planning-inc, Proving the power of personalisation for PlayStation Store

Mapp Digital for Vente Privee, Mapp Digital Helps Vente Privee acquire high quality new members at low cost

Indicia for, Very Autumn/Winter 2016


Pablo London, OMD UK, Clifford French for Carlsberg UK - San Miguel, The San Miguel Rich List

Everton Football Club, Everton Football Club's Insight Team for its work on the 2017/18 Season Ticket campaign

Brainlabs for Domino's Pizza Group, EuroPizza

Trinity Mirror, Welcome to Modal Britain

Indicia for Nissan, Nissan Qashqai - Anti Defection

Mobile and Apps Marketing

Waze and Zenith Optimedia for Costa Express, Reach drivers in real time

POSSIBLE and IRIS for adidas Football, Breaking the Pattern with adidas GLITCH

Zone for Unilever, Persil Wild Explorers

Football Whispers - mobile & apps marketing

Multichannel Marketing  - Four Channels or More

McCann for Aldi, Aldi's Amazing Christmas Carrot

Arena Media UK and Iris Worldwide for Domino's Pizza Group, Journey to Greatness

Visit Belfast, Find Your Belfast

Bupa and WCRS, MEC & Consumer Insight, For Living

Mindshare UK Y&R London and for Marks & Spencer, M&S wins Christmas with Mrs Claus

Outdoor and Location-based Marketing

Havas Media, Innocean, UK and Ocean Outdoor for Hyundai Motor UK, Programmatic Posters

Havas Media, Fallon, Posterscope, GroundTruth for AXA, One Step Ahead

Waze and Zenith Optimedia for Costa Express, Reach drivers in real time

Pulse Creative, Kinetic and Rosh Singh for The Sun, #Tournamental

Carat UK for Santander, Transforming OOH from product communication towards utility

PR and Brand Storytelling

Beattie Communications for Biffa, DROPs (Driving Recklessly on Pavements awareness campaign)

LADbible Group, UOKM8?

Man Bites Dog for Korn Ferry, The Future of Work is Human

Engine for NHS Blood and Transplant, Missing Type International

Performance Communications for Nissan Europe, Nissan X-Trail 4Dogs

Programmatic and Performance Marketing

Infectious Media for John Lewis, How John Lewis beat its Black Friday ROI target by 346%

Croud for Hiscox, Going for Gold

Brainlabs for TSB, Brainlabs and TSB - Loan Rangers

PHD for Sainsbury's, Programmatic Tailoring - Driving fashion growth for Tu

PHD for Unilever Australia, Word on the Streets: Ice cream makes headlines with the worlds first fun-gorithm

Promotional and Shopper Marketing

Threefold for,'s Toy Testers: growing Very's sales and credibility in toys

ODEON Cinemas Group, Disney, DisneyLife and SEA LIFE, Finding Dory

Search Marketing

Found for Funky Pigeon, evenfunkierpigeon

Rooster Marketing for Coopers Fire, Coopers Fire - Search Marketing Success

Oban International for Big Bus Tours, Big Bus Tours: Expanding around the world in less than 365 days

OMD for Nissan, Intelligent Search

Brainlabs for London Theatre Direct, Automating Bums on Seats

Brainlabs for Domino's Pizza Group, EuroPizza

Social Media

Wellcome and Third City for Wellcome, Let's #OutsmartEpidemics

SapientRazorfish for IKEA, IKEA Meme Manuals

BT Sport, #GoalsRecreated

The Economist, The Economist Social Media Strategy

BBH for KFC, KFC Dirty Louisiana

User-led Design and Experience

Expedia Media Solutions for The Hawai'i Tourism Authority, Discover Your Aloha

MMR Research Worldwide for Paddy's Bathroom, Child's Play - driving up engagement with sensory branding

Zone, OMD UK, Pablo London and Clifford French for BOXT

Sponsorship and Partner Marketing

MKTG for Fiitness First, #WinTogether

Brand Culture, Petplan, Allianz and Now for Universal Pictures, The Secret Life of Pets & Petplan

McCann for Aldi, Aldi Team GB Campaign


Pablo London, OMD UK, Clifford French for Carlsberg UK - San Miguel, The San Miguel Rich List

Born + Raised for Arco, The Supply Chain Reaction

Frank PR and Scope for MyVoucherCodes, MyVoucherCodes #BudgetBuster

AMV BBDO, Carat, AOL, Channel Mum and Fallon for Maltesers (Mars Chocolate), Look on the Light Side of Disability

The Story Lab for Mondelez, Cadbury, Shared Moments and Memory Lane

BT Sport, #GoalsRecreated

Special Masters

Best Use of a Small Budget

Phrasee, Commercialising A.I. with humour, risk-taking and awesomeness

WCRS for Duchenne UK, World's Strongest Boys

Comic Relief in-house team, RedOut for Red Nose Day - Raising the alarm

BBH for St John Ambulance, Making Baby CPR Unforgettable: How St John Ambulance Lived in the Nursery to Save Lives

Digital Transformation

Thomson Reuters and Omobono, Helping customers within the financial services industry with the challenges of regulatory demands

PepsiCo's Mountain Dew & XPLAIN for PepsiCo's Mountain Dew Global Team, Mountain Dew's Digital Strategic Framework & Global Content Calendar


Beano Studios and Red Brick Road, House PR, Beano digital network launch

Market Disruptor

Albert (created by Adgorithms) for Cosabella, Cosabella Drives Major Sales with AI

Mention Me, The Refer-a-Friend Experts

Innovid for Channel 4 Television Corporation, All 4 Audio Ad 4 You - Alien Covenant

Vidsy for Vodafone, Unilever, Barclays and more, Market Disrupter - Vidsy


Rising Star of the Year

Ryan Maxwell, Marketing Manager, Extreme

Jessica McMahon, Marketing and Events Planner, Informed Financial Planning

Lesley Duncan, Account Director, Harvest Digital

Jawad Safdar, Digital Acquisition Marketing Manager. eCommerce, EE

Beth James, Head of Brand and Culture, hungryhouse

Marketing Team of the Year

Aldi and McCann


The Times and The Sunday Times

BT Sport

Just Eat

Diversity and Inclusion Champion

JLL UK and PHD Media, Follow the Rainbow-Brick road

PHD Media, OMG Ethnic and SCOPE for Sainsbury's, Taste of the World

Bigdog Agency for Barclays, Diversity & Inclusion Career Initiatives

Lloyds Banking Group and Signal, Compose once

Oban International & BBC World Service, BBC's 100 Women: Sharing stories on the challenges, opportunities and experiences of women across the globe

AMV BBDO for Maltesers (Mars Chocolate), Look on the Light Side of Disability

4Creative,  OMD UK and Channel 4, Rio 2016 Paralympics

Agency of the Year



Momentum Worldwide



CEO Award for Marketing

BT Group


Just Eat

Brand of the Year




Just Eat

Maltesers (Mars Chocolate)


Yorkshire Tea

Visionary Marketer of the Year

Dan Brooke, Chief Marketing and Communications Officer, Channel 4

Linda Boff, Chief Marketing Officer, GE

Barnaby Dawe, Global Chief Marketing Officer, Just Eat

Marc Pritchard, Chief Brand Officer, P&G

Michele Oliver, Vice President of Marketing, Mars Chocolate UK

Aline Santos, Global EVP Marketing and Head of Diversity and Inclusion, Unilever


  • “The Masters of Marketing Awards are bold and courageous and really push the boundaries for the industry. They recognise truly innovative work and are an inspiration, with some of the best work available for all to see.”
    Karen Stacey

Powered By