Brand Metrics offers the only software solution designed for the continuous, comparable measurement of campaign brand lift. It captures the campaign effects on brand awareness, brand consideration, preference and purchase intent – of any kind of advertising on any device. The platform is GDPR compliant, highly secure and built on a unique scientific algorithm that is more robust and valid over time than older methods. Our +4,000 brand lift measurements for publishers in 19 countries offers a solid benchmark database.
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