October 2022

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UNLOCKING B2B GROWTH: A CONTRARIAN VIEW OF HOW TO DELIVER GREATER IMPACT

06 Oct 2022
UNLOCKING B2B GROWTH: A CONTRARIAN VIEW OF HOW TO DELIVER GREATER IMPACT
B2B is often seen as an “other” in marketing. A complex, opaque job where marketing fundamentals do not apply. Through their columns in Marketing Week, Peter and Jon regularly dismantle received wisdom and debunk accepted practice. Join this session as they share their view of what works and doesn’t, what will lead to greater impact and not.
Speakers
Jon Lombardo, Head of Research - LinkedIn
Peter Weinberg, Global Head of Development - LinkedIn
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