UNLOCKING B2B GROWTH: A CONTRARIAN VIEW OF HOW TO DELIVER GREATER IMPACT
06 Oct 2022
B2B is often seen as an “other” in marketing. A complex, opaque job where marketing fundamentals do not apply. Through their columns in Marketing Week, Peter and Jon regularly dismantle received wisdom and debunk accepted practice. Join this session as they share their view of what works and doesn’t, what will lead to greater impact and not.