THIS MUCH I LEARNED WITH EDWINA DUNN
Clubcard helped turn around the fortunes of the now market leader in one of the UK’s highest profile categories, while proving a benchmark for loyalty programmes. Along with partner Clive Humby, Edwina Dunn was pivotal to the creation of one marketing’s most successful innovations. In this session, Dunn will share what the experience taught her about success and failure. From 'a brave and bold idea' to 'a game-changing impact' this honest and frank session will inspire you to 'lead not follow'.