October 2022

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MARKETING ROOM 101

06 Oct 2022
MARKETING ROOM 101

There is no shortage of buzzwords and bad practice in marketing, and no end of received wisdom and unqualified theory. If marketing is to power growth for business, what must we dump to make this a reality?

This interactive session will see three marketing luminaries gather their most hated marketing jargon, lock them in Room 101 and throw away the key.

Speakers
Emma Botton, Group Brand, Proposition and Marketing Communications Director - Tesco
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